Ice Cube Is Betting Big On The Future Of Three-On-Three Basketball

Get the Full StoryThe rapper actor’s newest venture BIG3 is a professional three-on-three basketball league. Just don’t call it the NBA.

Back in April of last year, Ice Cube was watching Kobe Bryant close out his 20-year career in his final game with the Los Angeles Lakers. Seeing an athlete like Bryant retire yet still able to post a staggering 60 points gave Ice Cube the idea to create BIG3, a professional three-on-three basketball league featuring former NBA players.Read Full Story

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