Target's quest to catch Amazon is failing miserably and traders saw it coming TGT

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Target reported fourth-quarter profits that fell short of analyst estimates, causing its stock to decline on Tuesday.

Positioning data shows traders were expecting weakness in Target shares, and those pessimists cashed in on the stock loss.

No one ever said challenging Amazon would be easy.

Target is finding that out the hard way, having reported fourth-quarter earnings that missed consensus estimates, largely because of increased efforts to compete against the Jeff Bezos-led retail titan.See the rest of the story at Business InsiderNOW WATCH: The surprising reason why NASA hasn't sent humans to Mars yetSee Also:'As good as it gets': The stock market's best-case scenario is playing out on FridayTarget's quest to catch Amazon is failing miserably and traders saw it comingGOLDMAN SACHS: These 6 stocks are built to stand tall in the face of rate hikesSEE ALSO: JPMORGAN: The stock market's most trusted strategy is on its last legs

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