How Big Tequila is fighting to make sure you never fully know what s in your margaritas

Get the Full StoryThe founders of Tequila Matchmaker are on a mission to help consumers identify additive-free brands. Problem is, no one can agree on what that means.

At a recent tequila tasting event held at IXTA, a Mexican hotspot in Manhattan s Lower East Side, Grover and Scarlet Sanschagrin lament that too many tequilas sold on shelves today contain artificial sweeteners and other additives.

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