Sneaker sales for Sambas, the 2023 Shoe of the Year , will likely peak soon, but Adidas has a plan

Get the Full StoryThe German sportswear giant is preparing for the inevitable downward trend in Samba sales this year.

As Adidas aims to build on hot demand for its three-striped white and black Samba and multicolored Gazelle sneakers, it s also taking steps to prevent the shoes from becoming victims of their own success.

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