Sneaker sales for Sambas, the 2023 Shoe of the Year , will likely peak soon, but Adidas has a plan
Get the Full StoryThe German sportswear giant is preparing for the inevitable downward trend in Samba sales this year.As Adidas aims to build on hot demand for its three-striped white and black Samba and multicolored Gazelle sneakers, it s also taking steps to prevent the shoes from becoming victims of their own success.
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