Movie theaters hope a TikTok-ready Twisters booth will be this summer s Barbie box

Get the Full StoryWith summer movie season upon us, theaters are looking to draw crowds with a new interactive lobby attraction.

A long line to get into the theater is fairly standard for a hot movie in its opening weekend. A long line just to engage with a film s lobby display, however, is not standard at all. It s the kind of marketing coup executives dream of.

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