Unfrosted is the latest in corporate nostalgia, Hollywood s favorite new genre

Get the Full StoryJerry Seinfeld s Netflix film follows a cycle of movies that look to the business world as a source of near-religious inspiration.

Jerry Seinfeld s movie Unfrosted, which the comedy superstar co-wrote, directed, and stars in, is an unauthorized, fictionalized account of the creation in 1963 of Kellogg s Pop-Tarts, the breakfast product officially described as toaster pastries. The film was produced by Netflix and debuted on the streaming platform last week to mixed reviews. A business satire, Unfrosted has a certain energy and attitude in common with the films Jerry Lewis made in the early 1960s, or the ones Frank Tashlin made in the late 1950s.

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