How to use propagandart to sell your ideas

Get the Full StoryThe strategic secret to the art of persuasion.

In the mid-1920s, most Americans ate light breakfasts. Edward Bernays, who would eventually be considered the father of public relations, was hired by a company that sold bacon to promote the idea that a hearty meal including bacon and eggs was more scientifically beneficial. Bernays conducted interviews and then carefully framed the results that led to a shift in public opinion. America s iconic breakfast is now bacon and eggs.

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